SDIF

Taco Bell wanted to make the food the hero throughout their social channels. That simple request spawned the greatest group of heroes ever created: The Super Delicious Ingredient Force. A group of ingredient-based super heroes that fought for value, flavor, social equality and light marijuana use across the Internet.

Taco Bell wanted to make the food the hero throughout their social channels. That simple request spawned the greatest group of heroes ever created: The Super Delicious Ingredient Force. A group of ingredient-based super heroes that fought for value, flavor, social equality and light marijuana use across the Internet.