All summer long, Minor League Mascots dance, sweat, and chafe in their oppressive cloaks of synthetic fur. Though they’re in the Minors, these mascots suffer from Major League underwear funk. The only cure? Russell FreshForce underwear with odor blocking technology. FreshForce became the unofficial underwear of minor league mascots, and their stories of struggle and relief became the ultimate product demo for our campaign. This demo came to life in a long form piece featuring Chico, the mascot for the El Paso Chihuahuas.
